Flow Style (FS) - Finer mountain bike apparel for you...

This developed as we grew up around the mountain bike scene. Initially we would mess around in the woods, building jumps out of pallets and trying to go higher and further each day, eventually this progressed to racing... Fast forward a couple of years we have moved up through the categories and this is now our job, competing at the highest level of racing around the world on the downhill mountain bike scene.

As we soon discovered - to be identified as a mountain biker outside of riding meant wearing very brand heavy, box fit clothing that meant nothing to us. This left us not wanting to look associated with the sport we love and far from resembled our extreme lifestyle. We wanted something customised for us. 

While setting about creating Flow Style and the logistics around customisable riding garments, we quickly discovered that clothing and fashion is one of the worlds most environmentally damaging industries! We wanted our brand to uphold our own personal principles and demonstrate the highest environmental, social and ethical standards possible. It was this that sparked the ranges you see here today… Our cotton products are made using 100% organic cotton and produced using solely wind and solar energy, resulting in high quality climate neutral clothing.

Whether it's in the Alps, at the beach or back home near urban London, our goal is to provide ethically sourced, high quality, eco friendly garments that add a little more style to our lives on and off the bike.

Push the limits… #berecognised!