At Flow Style (FS), we’re all about creating mountain bike apparel that goes beyond just function. It’s about making a statement, riding with purpose, and pushing the boundaries of both style and performance.

Our journey started back in the woods, where we spent our days building jumps out of pallets, always pushing ourselves to ride higher and further. Over time, that passion grew into racing, and as we climbed through the categories, we found ourselves competing at the highest level in the downhill mountain biking scene around the world.

But one thing we noticed along the way? The clothing. To represent ourselves as mountain bikers off the bike, we had to wear oversized, brand-heavy gear that didn’t resonate with us. It felt disconnected from the sport we loved and far from reflecting the adrenaline-fueled, extreme lifestyle we were living. Simply put, we wanted something that was as unique as our rides.

That’s when Flow Style was born. Our mission was clear: to design mountain bike apparel that was just as tailored to us as our riding style. But as we got deeper into the process of creating custom, high-performance gear, we stumbled upon something we didn’t expect: the harsh reality of fashion’s environmental impact. The clothing industry is one of the world’s most polluting sectors, and that didn’t align with our values.

Determined to do better, we set out to create a brand that stands for more, something that reflects not just our passion for biking, but also our commitment to the planet. Every piece of Flow Style gear is crafted with care and respect for the environment. Our cotton products are made from 100% organic cotton, produced using wind and solar energy, resulting in high-quality, climate-neutral clothing. We’ve made it our mission to uphold the highest environmental, social, and ethical standards possible.

From the Alps to the beach, or back home near urban London, our goal is to provide ethically sourced, eco-friendly, high-quality garments that seamlessly blend style with sustainability. Whether you're hitting the trails or hanging out post-ride, Flow Style offers gear that’s designed to keep up with your lifestyle, on and off the bike.

Push the limits. Ride with purpose.
#BeRecognised